by Nathan Springer (@drownloading)
We are excited to premiere the video for William Austin Clay’s “Self-Love,” directed by Clay himself. The song is a warped pop exportation accompanied by a drifting, playful video. In Clay’s words: “This exercise was a great learning experience for me as I began to understand pop production, sound design, composition, and songwriting on a fundamental level, taking the genre's various elements and altering them to fit within my own style. "Self-Love" was one of the first instrumentals I made for this project and centers around the same chord progression throughout the song. Normally, I use 3 or 4 different progressions within a song for each section, but wanted to try a more simplified compositional approach that fit more within the pop tradition, changing timbre and other aspects of the song without altering it harmonically.”
Check out the video below.
William Austin Clay’s new EP, Return to Pop Island, is out September 13th via Nino Tomorrow.