by Dan Goldin (@post_trash_)
In the fast pace digital world of music news, a song that was released just a week or two ago is "old news" (hence the joke of our "Fuzzy Meadows" retirement-home themed namesake). It's not really old, hell... it's still relatively new, but there's been hundreds and hundreds of songs released in the time since. So what do you do when you want to make the "old" new again? You make a new music video, because the people demand content! A video can give a song you already know and love a whole new perspective, or it can be another shot to introduce you to a great song you might have missed the first time around. Which brings us to "Mistakes," a gorgeous single from New York City's Poppies. Originally released as part of the band's Double Single back in September of last year (a better time for us all), the two song digital single was recorded with Hunter Davidsohn (Porches, Frankie Cosmos, Sheer Mag) and mixed by Carlos Hernandez (of Ava Luna), and now it gets a beautiful video shot on 35mm film.
Whether it's your first introduction to the band or just a new look into their majestic brand of sultry guitar pop, the "Mistakes" video, directed by Sam Kuhn (Here We Go Magic, Luke Temple, Okay Kaya), is stunning when paired with Poppies' slow drawn melodies and faint composition. Formed during the early months of last year, the quartet came together quickly, complementing each other with an impressive knack for patient songwriting and soft textured builds. "Mistakes" is the type of haunting pop song you can immerse yourself in, a tale of two halves; the song's sparse and gentle intro of tangled arpeggios and extended syllables, and the eventual tension sweeping release of sweetly melodic slow-drip glory. The "Mistakes" video works at an equally crawling pace as we watch smoke rise from an abandoned car and the quiet journey through the city that is set in place. Full of warm atmospheres and long shots, the video captures the song's essence while adding its own unique layer.
Poppies' Double Single is out now and available as a "name your price" download via Bandcamp.