Simple routine at Astral Spirits. Release showpiece after showpiece of contemporary free jazz and its intersections - e.g. experimental, electroacoustic, non-idiomatic, noise, no rock, avant jazz, and improv. Sheathe the sharp-eared music in striking wrap. Announce the heavy hitters in throwback Cooper Black font. Lure collectors.
When Doug Kaplan and Max Allison aren’t jamming in Good Willsmith or playing solo sets, they run a label called Hausu Mountain. Turns out, when they aren’t running Hausu Mountain, they’re posting memes, managing a clown, making insane art, getting certified in fields like baby psychology, collecting inflatables, going to a lot of festivals, and getting their dishwasher fixed.