by Dan Goldin (@post_trash_)
If it seems like Feel It Records are announcing several albums a week, it’s because they are. Since July, the Cincinnati based label has released/announced twelve albums, and we hope you’re keeping up because their roster is filled with gems. It’s been a day since they announced the upcoming Citric Dummies album so naturally it’s time for the next announcement, a new record from Detroit’s Sugar Tradition, oozing classic garage rock jangle and rock ‘n’ roll excess. Set to release More Sugar on October 13th, the band sound absolutely revved up, their Motor City fuzz fine tuned and never out of fashion. There’s an unfiltered quality to the songs, skidding between MC5 inspired grooves and plenty of caterwauling distortion. Whatever Sugar Tradition may lack in modern punk’s dexterity, they make up in sheer homage to a time when amps were rattling from every garage on the block.
“Fragile,” the record’s lead single, in fine form, stomping with a swaggering rock n’ roll primitivism. The song is built on a ragged riff and a densely distorted rhythm, pounding and plodding with the city of Detroit on it’s shoulders. Dipping into call-and-response hooks, stoned blues solos, and plenty of psychedelic R&B tinged boogie, Sugar Tradition let loose, riding the good vibes of ol’ fashioned garage rock into the sunset, kicking up dust all the while.